How to create an SMS campaign
How to Create an SMS Campaign
Contents:
1. Creating an SMS campaign
2. Managing an SMS campaign
This guide will walk you through creating an SMS campaign using Weezmo.
1. Creating an SMS campaign
1. Click "Marketing"
Click "Marketing".
2. Click "SMS"
Click "SMS".
3. SMS Campaigns List
The SMS Campaigns List displays all existing SMS campaigns by name, creation date, status, number of contacts, messages sent, messages received, sms link clicks, click precent, and unsubscribe precent.
4. Click "New Campaign"
To create a new SMS campaign, click "New Campaign".
5. Enter Campaign Name
Enter the name of the campaign. The campaign name is not displayed to the customer, and is used by the company to manage and organize campaigns.
6. Select recipients
Use the following fields to select recipients for the campaign.
7. Send to lists
Click here to add recipients.
8. Select contact lists
Select a contact list from the dropdown menu, or use the field to search for a specific list. Multiple lists can be selected, as well as selecting all lists and de-selecting them using the buttons in the dropdown.
9. Don't send to lists
Click here to select contact lists which are excluded from the campaign. This is optional.
10. Select contact lists
Select a contact list from the dropdown menu, or use the field to search for a specific list. Multiple lists can be selected, as well as selecting all lists and de-selecting them using the buttons in the dropdown. Contacts in lists selected here will not receive messages from this campaign.
11. Total recipients
Once the lists are selected, the number of recipients is displayed here.
12. Edit campaign text
Click here to edit the text content for your campaign. This is the message sent to recipients of this campaign message.
13. Insert Property
Click here to insert additional properties.
14. Select Property
Select a property to add to the message. Properties change depending on the recipient. For example, the property "First Name" changes in the SMS to the first name of the recipient.
15. Coupon codes
You can also add an existing coupon code to the message using the "Coupon code" option.
For additional information on creating and managing coupon codes, click here.
16. Add emojis
Click here to add emojis to your message.
17. Characters per SMS
The amount of characters per SMS is displayed here. SMS campaigns are billed according to the business' subscription. The character per SMS count can help businesses remain within their subscription model's segment amounts. Going over this limit may result in higher campaign costs.
18. Change unsubscribe line
Click here to change the unsubscribe line. This will redirect you to the Account Settings window.
19. Enter sender name
Click here to enter the sender name displayed to recipients in the SMS message.
20. Schedule campaign
Select when the campaign is sent - now, or scheduled to be sent on a specified date.
21. Schedule campaign
When the "Schedule" option is selected, the "Select date" field is displayed.
22. Select date
Use the calendar display to select a date for the campaign to be sent.
23. Campaign tracking window
Select a performance tracking window for the campaign. This is optional, but can provide relevant information about the campaign which can be utilized in future campaigns.
24. Start date
Click here to select a start date.
25. Select start date
Use the calendar display to select a start date.
26. End date
Click here to select end date.
27. Select end date
Use the calendar display to define an end date.
28. Preview campaign message
A preview of the campaign message is displayed here, showing what the sender name, message content and unsubscribe line will look like.
29. Test message
Type a phone number in this field to send a test message.
30. Save campaign draft
Click here to save the campaign. This will not send the campaign to any recipients.
31. Schedule campaign
If the "Schedule" option is selected, clicking the "Schedule campaign" button will publish the campaign on the defined date.
32. Click "Send"
If the "Now" option is selected under when to send the SMS, clicking the "Send" button will send the campaign to the selected recipients.
2. Managing SMS campaigns
1. SMS campaigns list
Once the campaign is saved or scheduled, you will be redirected to the SMS Campaigns List.
2. Preview campaign
Click here to display a preview of the selected campaign message.
3. Clone campaign
Click here to clone the campaign. This creates a copy of the campaign in the list, with the word "copy" added to the name.
4. Additional options
Click here to view additional options for the campaign.
5. Click "Delete"
Click "Delete" to delete the campaign.
6. Export list
You can export the campaigns list by selecting a file format here.
7. Search campaign
Click here to search for a campaign by name.
8. Filter campaigns list
Click here to filter the list.
9. Select filter
Click here to select a filter.
10. Clear filters
Click here to clear all filters.
This guide covered the process of creating an SMS campaign in Weezmo, from initiating a new campaign to scheduling, testing, and managing recipients.