Explore how to effectively analyze campaign results information using Weezmo.

Click Marketing.

Select either the SMS or Email campaign options. In this demonstration, we'll select the SMS option.

Select a campaign to analyze.

The "Campaign details" section displays an overview of information about the campaign. Here, you can see the sending date, total recipients, and number of characters.

The campaign message content is displayed here.

The "Sent to" section displays the contact lists to which the campaign was sent.

Here you can view the amount of invalid numbers - numbers to which the campaign was not sent due to an issue. Clicking on the number here will open the "Invalid numbers" section.

Here you can select the conversion window for which data about the campaign is displayed.

Select a conversion window from the dropdown list, or click "Custom" to select a specific date range.

Here you can view the campaign time frame.

Click "Change" to change the existing time frame.

Click "Start Date".

Select a date range for the campaign to be active.

The performance tab displays an overview of the campaign performance.

Here you can see the amount of messages received by contacts.

Here you can view the amount of contacts who have clicked the campaign links.

Here you can view the amount of contacts to whom the campaign was sent, who have then unsubscribed from marketing.

Here you can view the number of unique purchases made. A unique purchase is counted by customer, regardless of the amount of separate purchases that customer made. For example, if a customer made 5 separate purchases, the "Unique purchases" data field counts one unique purchase.

Here you can view the overall purchase count for the campaign. Hovering with the mouse over the bar displays how many purchases were made online, and how many were made in-store.

Here you can view the total income. Hovering over this data field displays how much income was earned from online purchases, and how much from in-store (offline) purchases.

The campaign funnel displays the progression of the campaign, from when it was sent, to received, how many customers clicked a link, and how many people purchased after clicking. This graph helps users visualize how effective the campaign is, from the amount of messages sent to the amount of purchases made through the campaign link.

The "Purchases Behavior" graph displays the behavior of purchasing customers to which the campaign was sent - Total purchases made during the campaign, the amount of customers who clicked the campaign link and made a purchase, and the amount of customers who made a purchase regardless of the campaign. Hovering over the graph with the mouse will display how many purchases were made online and how many were made offline.

The conversion window graph displays the amount of purchases made within the different time ranges. Hovering with the mouse over each section of the graph will display how many purchases were made online and how many were made offline.

This graph displays the items which were most purchased during the campaign.

Use the search bar to search for specific items by item code or name.

This graph displays the number of purchases per store. Hover over the different graphs to see the amount of revenue from that store.

Use the search bar to search for a specific store.

Click here to open the Analytics tab.

The Analytics tab can be used to analyze sales performance before and after the current campaign. This shows how effective the campaign has been.

Click here to select a date range to analyze. The date range must include dates within the current campaign. You can get a comparison by choosing dates before the campaign starts.

Use this search bar to select specific items for which to display purchase analytics.

Use this search bar to select specific branches for which to display purchase analytics.

The "Purchases count over time" table displays the number of purchases, average basket values, and revenue within the defined parameters. The blue line displays the number of purchases per date. Hovering with the mouse over one of the points in the graph will display the specific number and revenue for that date. The orange line displays the average basket values per date. Hovering with the mouse over one of the points in the graph will display the average basket value for that date.

An overview of the graph data is displayed above the graph. This overview is separated into "Performance before the campaign" and "Performance during the campaign." For each time period, the overview displays the total purchase count, average basket value, and total revenue.

Click here to hide the line graph display for either of these data fields.

The "Purchase Behavior" bar graph displays the amount of unique users who are new, repeat and increase customers: New: Customers who didn’t purchase in the chosen period before the campaign started, but made a purchase during it. Repeat: Customers who made the same number of purchases before and during the campaign. Increase: Customers who made more purchases during the campaign than before the campaign. Hovering over the different bars with the mouse will display the amount of unique users for that category.

The Campaign Impact Ratio graph displays the amount of purchases made using the campaign offer, and the amount of purchases made regardless. Hovering with the mouse over the graph sections will display the total revenue for that section.

Click here to open the "Content" tab.

The "Content" tab displays data about the campaign content and amount of link clicks for the campaign.

Here you can see a preview of the campaign message.

Here you can view the number of unique link clicks, meaning the amount of different customers who clicked the link.

Here you can see the total number of clicks made within the campaign.

This graph displays the total number of clicks within the first 24 hours since the campaign was sent. Each point represents a number of clicks per hour since the campaign was sent. Hovering with the mouse over each point will display the number of unique clicks and total clicks for that hour.

This table displays all the URL links in the campaign, the number of unique clicks and total clicks for each one. You can sort these by clicking the Unique clicks or Total clicks column. Clicking again will change the sorting order.

Click here to open the "Lists" tab.

Here you can view the lists to which the campaign was sent, and those which were excluded. Next to each list, you can see the number of contacts in parentheses.

Click here to open the Invalid numbers tab.

Here you can view the numbers to which the campaign couldn't be sent.

Click here to open this contact in the Contacts window, and edit them.

Use the search bar to search for contacts within the Invalid numbers list.

This guide covered a comprehensive walkthrough on analyzing campaign results in Weezmo.

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