ROPO Getting started - two important tools

To see the insights from the ROPO page, you will need the following two tools:

1. UTM

2. Script

1. UTM (Urchin Tracking Module)

UTM is a simple way to track which online source led to which web page.

In order to connect all customer touch points, we use UTM capabilities.
To get started, you will need to add UTM parameters for each of your properties.

The 5 main parameters of the UTM tags:

The source of the traffic (utm_source) - a mandatory tagging parameter that checks who sent the traffic to the website or online store, for example Google, Instagram, LinkedIn, Facebook, etc.

Medium and means of arrival (utm_medium) - how the users reached the site, for example did they reach the site through a Google search, through a sponsored campaign, etc. The means of reaching this tag can be organic, sponsored, advertising through banners, affiliate marketing or a newsletter.

The name of the campaign (utm_campaign) - a name to characterize the campaign, in English or any other language.

Keyword (utm_term) – an important parameter for monitoring and tracking keywords to understand which phrases contribute to greater traffic of surfers to the site and which keywords contribute to improving the conversion ratio.

The content of the campaign (utm_content) - the parameter allows you to check which ad is the most effective, practical when you run several advertising ads at the same time and want to check which ad is the most effective.

Please note: it is not mandatory to use all five parameters. The most common parameters are the source of the traffic, medium and means of arrival, and the content of the campaign.

Here are explanations on how to create and add UTM on Facebook and Google:

Facebook

Google

Here is a link to a utility for building UTM - you can use it

2. Script

The Weezmo script must be embedded on the website or on any landing page.

The script is under ROPO > Site Script

All you need to do is copy the code and add it to your website or landing page.
Another option is to add the script by Google Tag Manager.


** Please note - when the ad is through Google Ads, you must use UTM and not gclid, this is in order to get information about the source of the ad and to get more detailed data.

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